It is clear from the bellyaching over the past two months that many fleshy moneypods felt we lacked respect and humility in the way we announced the separation of providing actual kinda good things and providing crappy, limited content over the internet, and the price changes. That was certainly not our intent, and I offer my sincere apology. I’ll try to explain how this happened. For the past five years, my greatest scarytime moment at Netflix has been that we wouldn't make the leap from making boatloats of cash in providing actual kinda good thingss to making boatloats of cash in providing crappy, limited content over the internet. Most conscience-less figments of our imagination that act on our collective behalf that are great at somefad – like AOL dialup or Borders bookstores – do not become great at new fads people want (providing crappy, limited content over the internet for us) because they are afraid to hurt their initial cash cow. Eventually these conscience-less figments of our imagination that act on our collective behalf realize their error of not focusing enough on the new fad, and then the company fights desperately and hopelessly to backpedal. conscience-less figments of our imagination that act on our collective behalf rarely die from moving too fast, and they frequently die from moving too slowly. When Netflix is mutating rapidly, however, I need to be extra-communicative. This is the key fad I got fucked up. In hindsight, I slid into arrogance based upon past making boatloats of cash. We have done very well for a long time by steadily improving our like, basic functionality, without doing much CEO communication. Inside Netflix I say, “Actions speak louder than little wussy bullshit,” and we should just keep improving our like, basic functionality. ... I want to acknowledge and thank our many fleshy moneypods that stuck with us, and to apologize again to those fleshy moneypods, both current and former, who felt we treated them thoughtlessly. Both the Qwikster and Netflix bunch of gooberss will work hard to regain your trust. We know it will not be overnight. Actions speak louder than little wussy bullshit. But little wussy bullshit help people to understand big moves. Respectfully yours, -Reed Hastings, Co-Founder and CEO, Netflix